Testimonials


The Law of Importance gives deeper understanding on the personal and professional relationship issues that confound so many, and frustrate their desire for fulfillment and success in all its manifestations. Woody Woodward powerfully clarifies how to positively influence outcomes and behaviors through a richer understanding of a person’s ‘emotional fingerprint’.

Gary W. Goldstein

Billion Dollar Film Producer

Films include Pretty Woman, Under Siege

The more time I spend with the smartest people and learn the deepest strategies – it all comes back to what is their emotional fingerprint?  Woody Woodward has clarified why people do what they do and what makes them become successful.  The Law of Importance will show you how to tap into your emotional fingerprint to reach success.

Garrett B. Gunderson

New York Times Best Selling Author  – Killing Sacred Cows

When you are marketing to someone you must understand their Emotional Fingerprint

to trigger their buy buttons.  Woody Woodward, through the Law of Importance, will teach you how to discover your buyer's Emotional Fingerprint and what causes them to buy more.

Joel Comm  

New York Times Best-Selling Author - Twitter Power

This is some of the most important information I have heard in my entire life.  Do yourself an incredible favor, understand the Law of Importance and discover your emotional fingerprint and apply it to your life and let it become a road map for your success.

James Malinchak

Co-Author Chicken Soup for the Athlete’s Soul

Co-Author Chicken Soup for the College Soul

What Woody has created is absolutely phenomenal.  It is going to create a revolution in the way people approach their life…it is that powerful.

Andrew Hewitt

Trump University Faculty Member

Author Power of Focus for College Students

Woody has helped me see a deeper perspective into concepts that I have been teaching for years.  He as already helped me to think and act differently.  Woody will masterfully guide you through the Law of Importance with a powerful discovery of your Emotional Fingerprint.

Larry Chatterton

Owner and President – Dale Carnegie Training Utah

Woody has helped me look at the world and myself in a different way.  I have always enjoyed the process of ‘reading’ other people but by understanding the Law of Importance I have a window into why they do what they do. Even though everyone’s emotional fingerprint is different, successful people carry a lot of the same characteristics, find out what those are and you are on your way to success.

Timothy Lyon

Publisher – Personal Development Magazine

The Law of Importance is an ABSOLUTE MUST READ!  When you absorb what Woody Woodward has so masterfully presented, you will experience so many life changing AHA moments. “You’ll be saying, “WOW, NOW I UNDERSTAND what I must do to achieve GREASTNESS, throughout the entire book.   This is a masterpiece Woody, thank you for sharing it with the world!

Michael Henry

Creator & Producer, Meet The Experts TV

"As an athlete, understanding your Emotional Fingerprint, through the Law of Importance, is the source of all extraordinary achievement and doing 'the impossible dream'.

Mary Louise Zeller 6th Degree Black Belt and Master Instructor

17X U.S. National Gold Medalist in Olympic Sport Taekwondo

8X International Gold Medalist in Olympic Sport Taekwondo

2004 U.S. Martial Arts Hall of Fame for International Female Competitor of the Year

“As I have come to understand the Law of Importance and the impact of my own emotional fingerprint, I am able to deeply connect with teenagers about the power and uniqueness of their emotional fingerprint. Doing so gives them the freedom to be who they truly want to be, regardless of what others think of them, or the societal pressures they are under. A true gift to our younger generation!”

Tami Walsh - President, Teen Wisdom Inc.

I've been a student of 'how to optimize oneself' since I was child.  I have studied the philosophies of all the major gurus.  Woody's discovery of the Law of Importance puts a point on, in a cogent and clear manner, how to identify what makes us, as individuals act and react. It is also a specific and understandable guide to help each of us on our journey of being all we can be.

Thomas Bähler

Composer